My name is Steve Hastert and I’m an executive marketer with 20+ years’ experience turning go-to-market strategies into revenue.

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I have an MBA in Marketing with a proven track record in growth marketing, go-to-market, demand generation, account-based marketing, and marketing analytics. My current role generated 4x pipeline growth.

Experience

ServiceSource

Director Demand Generation & Account-Based Marketing

2018-2021

  • Led demand generation and ABM for this B2B customer journey experience solution provider

  • Grew lead pipeline of the world’s top SaaS brands by 305% ($57M) with a multi-channel strategy. Clients included Microsoft, Cisco, Google, RedHat, vmware, and Okta 

  • Planned and launched ABM strategy with four mature deals in the first quarter 

  • Responsible for martech stack, prospecting, content strategy, and driving conversion rates across all channels

  • Set integrated strategy for email, paid advertising, social, content, and SEO (moved key terms from 4th to 1st page)

  • Launched virtual seminar series to replace tradeshows ($6M in new logo wins in the first quarter of the program) 

Shred Nations

Founder & Chief Marketing Officer

2004 - 2018

  • Founder and CMO for a 27-person digital demand generation agency focused on information management services

  • Chief Marketing Strategist delivering over 20% annual revenue growth for 14 years

  • Managed SEO, SEM, social, events, email, and direct mail integrations. Developed SEO strategy that won the highest share of voice on Google. 

  • Oversaw all aspects of CRM, legal, partnerships, tradeshows, and brand assets

  • Developed a reporting suite for tracking marketing, sales, and operational results

  • Managed ~$4M operating budget ($550K advertising budget) and ensured profitability from every channel

  • Created optimized landing pages (A/B testing) that tripled performance I help established brands understand new audiences in emerging markets, with a special focus on shifting definitions of luxury in rapidly modernizing economies.

Vendavo

Director Revenue Marketing & Operations

2021 - Present

  • Built a dynamic lead pipeline that grew from $6.7M added/quarter to $24.7M added/quarter

  • Used AI and automation to streamline martech stack and reduce spend by 63%

  • Implemented an ABM strategy that drives revenue from superior targeting married with intent signals ● Managed the global digital, marketing operations, and field marketing teams

  • Collaborated with the content and product marketing team for more effective messaging

  • Developed a performance model that led to optimized marketing spend across channels

 

Education

 

M.B.A

Marketing, University of Denver

B.S

Electrical Engineering, University of Colorado

 

Skills

 
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Business

Marketing Strategy, Account-Based Marketing (ABM), Lead Generation, Demand Generation, B2B, Content Strategy, Go-to-market, Digital Marketing, Product Management, Budgeting, Negotiating, Growth Marketing

 
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Web

SEO, SEM, Google Analytics, HTML, PHP, JavaScript, SQL, WordPress, Google Tag Manager

 
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Software

Jira, SugarCRM, Asana, Salesforce, Marketo, Pardot, Tableau, 6Sense

 
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Leadership

Building Teams, Presentations, Public Speaking