
30-60-90 Day Demand Generation Plan
Learn service offerings and meet key players
Inventory martech stack
Map buyer journey through each tech & human touch point
Verify proper marketing attribution and fix where needed
Review available reporting and dashboards
Identify strengths and weaknesses of the team
Create job description for each direct report
Audit lead sources by volume and conversion rate
Evaluate effort and cost to increase leads by source
Audit & align on MQL, SQL, and SAL criteria with sales
Create lead grading and scoring program
Full content audit including website and sales collateral
Identify Key Performance Indicators (KPI) for lead generation
Launch test campaigns
Align on Ideal Candidate Profile (ICP)
Create buyer personas for buyer committee
Map content to target persona pain points - Create content calendar for any holes
Set budget and goals for the year
Develop campaign calendar
Share marketing dashboard and reporting with stakeholders