30-60-90 Day Demand Generation Plan

30 Days.png

  • Learn service offerings and meet key players 

  • Inventory martech stack

  • Map buyer journey through each tech & human touch point

  • Verify proper marketing attribution and fix where needed

  • Review available reporting and dashboards 

  • Identify strengths and weaknesses of the team

  • Create job description for each direct report

 
60 Days.png

  • Audit lead sources by volume and conversion rate

  • Evaluate effort and cost to increase leads by source

  • Audit & align on MQL, SQL, and SAL criteria with sales

  • Create lead grading and scoring program

  • Full content audit including website and sales collateral

  • Identify Key Performance Indicators (KPI) for lead generation

  • Launch test campaigns

 
 
90 Days.png

  • Align on Ideal Candidate Profile (ICP) 

  • Create buyer personas for buyer committee

  • Map content to target persona pain points - Create content calendar for any holes

  • Set budget and goals for the year

  • Develop campaign calendar

  • Share marketing dashboard and reporting with stakeholders